Search Engine Optimization (SEO)

And Page Rank Lessons

The Complete Guide

A properly optimized website, is like a magnet to search engines and attracts visitors, to your site, like moths to a light bulb on a dark night. The term for this is "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site had proper optimization, your site shows up in the first few positions of the search results and gets the click-thru from the searcher.

The lessons on this site will teach you what you need know if you are 100% serious about getting your website to the top of Google, Yahoo, and MSN. You will succeed if you will read all the lessons and put everything you learn into action. The first few lessons maybe things you already know but don’t quit. By the time you have read every lesson you will know how to properly optimize your site and drive massive traffic to your website. We will start with lesson one. Check back often because more lessons will be added to this site, daily and weekly. You should read the seven Quick Start lessons before you start reading the lessons here in the complete guide.

Lesson 1

"Are You Asking Google To Penalize Or Ban Your Website?"

You are probably thinking, "Why would I want my website penalized"? I see new people search engine optimization forums, every day, complaining that their sites have been banned by Google. They have no idea why their websites are no longer in Google.

They say they did nothing wrong and are wondering why their site is no longer in Google. In this lesson you need to learn one very important thing.

Proper Top SEO Rank optimization for your website, to make sure you will not be banned.

Have You Been Banned From Google

Let's see if you have been banned by Google. Some times people think they've been banned, but really their page rank has droped and they can not find their website.

Here are some things you can do.

1. Do a Google's search results check.
2. View the Google toolbar.

Do A Google Search Check

Go to Google and enter your URL in the Google's search box. We will make up a domain name in this example . Go to Google, enter your URL and click "search"

Page Rank Results

Google says there is no information available for this URL? That means that the URL is no longer in Google's database index.

New websites will get the same message as banned websites. But, in this case, the website we entered has been banned by Google or it is brand new. If we know our website was once in Google and do the search I just showed you above, and Google says "Sorry, no information is available for URL www.(what ever your URL is).com, then chances are the website is banned.

Another way to see if your website is banned is by:

Viewing The Google Tool Bar

To get the Google Toolbar click this link: http://toolbar.google.com/

After it is instaled go to the website you want to vist. Is the Google toolbar is totaly gray? That would meen that you may have been banned by Google or your site maybe new. New sites like this one that you are reading, take time to get page rank.

This is what Banned looks like:

Page Rank Grey

Search engine optimization experts call this "gray barred". Now if you hear that term in an SEO forum you know what they are talking about.

This is what not Banned looks like:

Page Rank 5

Now we know how to tell if a website is new or has been banned.

You need to know what will get your website banned

There are many onpage ranking factors and offpage ranking factors that can get your website banned. Today, we will focus on the onpage factors that may get your site banned.

Some websites get away with doing many of these things. They are a waste of time and they do not help your rankings. Don't try them. Google will remove these sites when they catch up to them.

If it does not help your Page Rank don't risk it.

Hidden Text

Text that users can't see when they visit your webpage is called Hidden Text. Webmasters do this to add keywords to their webpage without the visitors actually seeing what is writen there. The search engines do see the hidden text.

Here is an example: You have a white background on your website. If you wanted to hide text, you make the color of your text white so users couldn't see it.

I did a search on Google and found this example of a website using hidden
text. Look below to see this example:

SEO Fat Loss

Are you wondering where the hidden text is?

I will show you. When I went to the website I clicked "ctrl + a" on my keyboard. This highlighted the webpage as the example below shows:

SEO Fat Loss 2

Now we see the hidden text at the very top left side of their website. It says: fat loss body fat abs weight loss diets bodybuilding dieting tips abdominals.

These are keywords that they want to get a good page rank for. These are the words they want the search engines to see when they spider their website. They don't want their visitors to see this text. That is why they have made the text white, so that it will be invisable.

Alt image tag spamming

Alt image tag spamming is another way that Webmasters have tried to get more keywords into their website. Search engines can see the keywords, but visitors do not notice any difference in their website.

Here is a website that would like to get a top page rank for "cabbage soup diet". They have inserted a picture of a cabbage. They' have added an alt image tag to the picture. If a visitor visits the website, and If some one hovers their mouse pointer over the cabbage soup picture, a popup will appear.

SEO cabbage

They have repeated the word cabbage soup and cabbage too many. They are trying to add as many keywords as they can into their webpage.

What is the purpose of an alt image tag? When someone visits your website and the graphic does not load, or is not found by their web browser, text should appear where the graphic is supposed to be. That is the real purpose of an alt image tag.

Alt image spamming is something you should stay away from. Use alt image tags to represent your graphics but don't over do it like they did on this website. A good alt image tag for this graphic is: cabbage soup diet graphic

Meta Tag Stuffing

Meta tag stuffing is putting hundreds of the same keywords into the meta tags.

Let's look at an example. Here is a website that wants a top page rank for the keyword tents:

Tent_SEO

Google, and other search engines no longer use Meta Tags to rank websites. Meta stuffing like this will be penalized by Google. This will hurt you not help you. Do not do this. Stay away from meta stuffing.

Title Tag Stuffing

Here is an example of Title Tag Stuffing:

SEO Title Tag

Do not do this with yoiur tile tags. You should only put your keyword once in your title tag.

The purpose of the title is to describe the content of your site and appears in the top left hand corner of your webpage.

Putting it more than one time will ruin it's purpose. If you do title stuffing you will be penalized and that will hurt your Top SEO Rank.

You will see many websites that still do these things. These are some of the things that will not help your page rank. This will eventually get your website penalized or banned. It is a waste of time and it will hurt your page rank in the search engines.

In lesson two you will learn some offpage optimization techniques and I will teach you what not do. Many website still do these things and are being droped by Google. Read the next lesson to find out if you are doing something you should not be doing.

Here are the links to some special software I use to help me optimize my pages to get a Top SEO Rank.

KEYWORD ELITE (This is the keyword analysis tool I use daily)

SEO ELITE (Has All the tools you need to get top search engine rank)

The next lesson is titled:

"Did Your Website Get Banned By Accident?"

Click Here for lesson 2