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Search Engine Optimization (SEO)

And Page Rank Lessons

The Complete Guide

Search engine optimization is all about getting links to your website.

Top SEO Rank on-page factors such as keyword density and title tags are techniques that every new website owner learns right away. Link building is something that many webmasters never do.

The reason is: It involves work.

Search engine optimization is 99 percent effort and 1 percent knowledge. You need experience to recognize which keywords are more profitable. You need to learn techniques to get more visitors to your website, and so on. When you have learned all that, you have to start doing the work. That is why search engine optimization software like SEO Elite are so effective: They cut down on the load of work involved and provide intuitive ways for you to use your knowledge and get the most out of your website and your time.

In this lesson I'm going to talk a about the techniques to get more links to your website. There's nothing special about them. They involve some work, and they all pay off with targeted traffic to your site. That should be the primary goal of your link building campaign.

Now lets see how it's done.

Lesson 7

"Get The Most Links To Your Website In The Least Amount Of Time!"

You can use all of the strategies mentioned in this lesson to get more links to your website. The more of these strategies you use, the sooner you will get more links.

Build Traffic with In bound Links

Don't get sucked in by catch phrases such as "the best way to get links to your website"or "the top 3 strategies you can use to get tons of links to your website". Not one of these techniques is the best. It's your website and your business model. The nature of your website and customer interaction will determine the best strategies for your linkbuilding campaign.

You will probably have varying degrees of success with these strategies when you launch your linking campaign. Article submissions are a great way to earn more subscribers to your newsletter. Affiliate programs work very well when you have proven products or a great product. The techniques below are not separated in a specific way. The free methods are first and the paid methods are next. This is a reference for your link building campaign. For best results mix and match these techniques tosuit you and your website.

Just Ask

One to get links is to directly ask potential link partners to link to your website. This can be a one way link or a reciprocal link. We will talk about one way links later. The main thing here is to identify potential link partners. Then to contact them and offer either a reciprocal link, an offer to their visitors, or both. We will cover paid links later.

Getting link partners can be difficult. You could search on a major search engine like Google or Yahoo for your target keywords, check each website in the top 100 listings manually, evaluate their similarity to your website and get their contact information. This is a tedious process and what if they say no.

How about an offer they can't refuse? Later I will tell you how. To improve your chances, make technology your advantage. Use your target keywords to search for the top websites relavent to your site. Instead of contacting them, use a search engine optimization software to evaluate the back links of a top website.

What you are trying to do here is to find out which websites link to the top rank pages of your competition.The websites in the top 10 results for your target keywords.

Making the approach is the next step, sell your idea, make them an offer they can't refuse. Write convincingly. You will find samples online of successful link request emails. It is something you learn with time. Test your link requests by measuring the response from sending different letters. Repeat what works.

What can your website offer to the link partner that will compel him/her to link to you? If you're looking for free links, you can offer a reciprocal link, links across your entire site, or a quality link in the content of your website. Sell your link even before they visit your website to se if it's worth linking to. This will happen if you have the right pitch.

Write An Article

Establish yourself as an expert, knowledgeable in your field. Project your knowledge beyond your own website. This involves writing articles on the topic of your website, and distributing them to the article directories.

This approach can be refined by offering an article to potential link partners. Providing them with valuable content for their Website. Website owners are always looking for articles to keep their content fresh for the spiders. Article syndication is a powerful tool. It can generate thousands of visitors to your website.

Do a quick search about your web topic and you will find article directories where you can place your article. A better option is content aggregation websites for your topic Sites which regularly post articles from off-site authors. This gives you a chance to build your links and boosts your reputation in this field.

Run An Affiliate Program

Launching an affiliate program is the quickest way to get inbound links if you sell a product, or a range of products, or a service. Promote the affiliate program beyond your own website. You can combine the above two techniques to promote not only your website but also your affiliate program.

If you have an e-product like an e-book or software. Sell it through a portal like ClickBank. Your affiliates are managed directly through their website. If you would like to run your own affiliate script, you can find some at a low price and some good ones for free.

http://www.easybiztools.com/go.php?offer=bryxen1&pid=4

That is a good Clickbank affiliate script

An affiliate program offers your link partners and visitors a chance to make money by promoting your product. Webmasters can post your link or your article, promoting your product on their website. Another way to get a link.

Directory Submision

Directories are very much under estimated for their impact on your website traffic. When you are just starting and need free traffic, stay away from the paid listings of Yahoo and the like. Concentrate on smaller hubs. They don"t get hundreds of thousands of visitors every day, but if you can get 10 visitors a day from one directory, and get 30 or 40 directories that you can submit your link to, you will have a free stream of 300 or 400 daily visitors for only 1 or 2 hour's work.

You can exchange links. Submit your link on sites that have a links page and require a reciprocal link in exchange. This is not the best strategy but it will help you in the beginning to get some traffic and maybe some natural links from that traffic.

Paid Links

If have a new website and you want to get a high page ranked link from a PR 7 page or higher it will cost you money. You're not going to get it buy exchanging links. You have to email the site and ask them about advertising opportunities on their websites. Being direct is the best approach, and will save both your time and theirs.

The question is how much money you're willing to pay. Some websites charge a monthly fee. Some sites charge an amount for a number of impressions. Here is an example: your link with your ad would get 10,000 page views for a monthly fee. Your link with your add would run for how ever many months you want to advertize. When you are just starting out, stay away form the big sites and go for the smaller sites that don't ask for too much money. You can try to get a combination of reciprocal linking. Once your website has a high page rank, you can can try to trade links with the PR 7 and PR 8 websites.

Page rank 7 and page rank 8 websites get a crazy amount of traffic. For instance a Page rank 8 news site that gets 60,000 page views a day. If they get a click thru rate of 1%, that is 600 visitors a day, and that is 18,000 visitors a month.

You can see here that there is good reason to have a paid link on a PR8 site.

Paid Listings

Paid directory listings are similar to paid links. Paid inclusions in a directory for your website. Directories, like Yahoo, has a yearly arrangement. With yahoo there is no guarantee of inclusion Your website must pass the Yahoo editorial criteria. With smaler less known directories, the payment is a one time fee plus and it may also cost you a reciprocal link.

Paid listings are the ‘extra' things that you do to boost your online business. Pursue free linkbuilding first. If you have cash it is good use the paid methods but don't invest too much in your business before it starts to show a profit. If a paid method does not bring a profit drop it immediately.

Your effort and the consistency of your link building campaign is the key to your success. Finding link partners and niche directories is hard work. Linking software such as SEO Elite makes these tasks much easier. With SEO Elite you can plug in the website URL, select your search engine and get a list of all the websites that link to it, the anchor text of those websites as well as their Page Rank. These lists, of your top 20 competitors, show you who should be your target link partners.

Link building requires consistency, and some hard work. Work which you can eliminate by using a search engine optimization software such as SEO Elite. When it is that easy and you follow the steps you will be in the top 10 results for your keyword in a few months.

Would you like to see vidoes of the tools I use to help me
optimize my pages, build websites and track my links?

Click these links to go to the Videos:

  • SEO ELITE (Has All the tools you need to get top search engine rank)

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Click Here for the Quick Start Guide

 
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